Press & PR Officer

Press & PR Officer

Wolverhampton

Permanent (competitive Salary)

What’s on offer?

• Competitive Salary
• 35 hours per week – hybrid working.
• Company Pension Scheme of 6% contribution based on an employee contribution of 2%
• Death in Service Insurance, 3 x gross salary
• Employee Healthcare Scheme
• 25 days holiday plus public holidays.
• Extra day’s holiday for your birthday

We are working with a fantastic business support organisation who are looking for an enthusiastic, flexible and well organised press & PR Officer to join them on a permanent basis. We are looking for someone with a creative eye, good interpersonal skills, excellent attention to detail who can communicate effectively.

Job Responsibilities

Media Relations:

• Cultivate and maintain relationships with local and regional media outlets.
• Draft press releases, articles, and statements to proactively share news and information.
• Ensure all content is in line with KPIs and overall organisation objectives.
• Respond to media inquiries promptly and facilitate interviews with representatives.

Public Relations:

• Develop and implement public relations plans and campaigns to promote events, programs, and initiatives.

External Communications:

• Create compelling content for the organisation’s website, social media channels, newsletters, and other communication platforms, including organisations quarterly magazine.
• Produce engaging and informative materials, including brochures, reports, and presentations.
• Manage the organisations presence at external events and conferences.

Measurement and Reporting:

• Track and analyse the effectiveness of communication strategies through key performance indicators (KPIs) and metrics.

• Report on content success through all channels leading to intelligence for future creation.
• Utilisation of the CRM system to make sure activity and interests can be tracked. Management of external contracts to deliver objectives.

Key objectives/targets:

• Develop a content strategy that aligns with goals and interests.
• Create high-quality, informative, and engaging content, including articles, blog posts, videos and infographics on a regular basis.
• Implement strategies to increase the engagement and usage of produced content by businesses, members and the media.
• Secure media coverage
• Maintain an up-to-date database
• Encourage members to actively participate in media opportunities and provide insights on relevant topics.
• Establish and track KPIs related to content engagement, media visibility, and membership utilisation.
• Collaborate with sales and marketing teams to capitalise on revenue-generating opportunities.