Sales Representative – Food / Meat / FMCG

Location: Bilston, West Midlands / Field-Based
Salary: £30,000 basic + bonus
Hours: Full-time
OTE: Realistic opportunity to double earnings
Contract: Permanent
Experience: Experienced Food, Meat or FMCG Sales Professional – Essential

The Opportunity

We are recruiting on behalf of an established food business for an experienced Sales Representative with a proven background in food, meat or FMCG sales to join their commercial team, covering a West Midlands-based territory.

This is an excellent opportunity for a commercially driven sales professional with demonstrable experience selling food, meat or FMCG products within a B2B environment. The successful candidate will be confident in the field, skilled at developing customer relationships and experienced in winning new business while growing existing accounts.

Candidates must have previous sales experience within the food, meat or FMCG sector. General B2B sales experience outside these sectors will not be sufficient for this position.

This is an experienced hire only. Applications from graduates, entry-level candidates or individuals without relevant sector sales experience will not be considered.

The Role

You will take ownership of an established sales territory across the West Midlands, managing existing customer accounts while proactively identifying, developing and securing new business opportunities.

You will build strong relationships with buyers, business owners and key decision-makers, understand customer requirements, negotiate commercial terms and drive profitable sales growth.

The ideal candidate will bring an established understanding of the food, meat or FMCG market, with relevant experience selling into foodservice, wholesale, retail, butchery, distribution or related trade channels.

Key Responsibilities

• Manage, retain and grow an established customer base across the West Midlands.
• Identify, prospect and secure new B2B customers within the food, meat or FMCG sector.
• Build and maintain strong relationships with buyers, owners and key decision-makers.
• Develop existing accounts and maximise sales opportunities.
• Conduct regular face-to-face customer visits across your territory.
• Negotiate pricing, margins and commercial terms.
• Work proactively towards agreed sales targets and KPIs.
• Maintain an accurate sales pipeline and report on activity and opportunities.
• Monitor customer needs, market developments and competitor activity.
• Take full ownership of territory management and sales performance.

What We’re Looking For

Essential requirements:

• Proven experience in B2B sales within the food, meat or FMCG sector.
• A demonstrable track record of achieving or exceeding sales targets.
• Previous experience in field sales, account management and new-business development.
• Experience selling food, meat or FMCG products to trade customers.
• Strong commercial awareness, negotiation skills and customer relationship management.
• A proactive, self-motivated and resilient approach to sales.
• The ability to work independently and manage a defined territory effectively.
• A full UK driving licence and access to your own vehicle – essential.
• The ability to cover a West Midlands-based sales territory.

Experience selling into foodservice, wholesale, retail or distribution would be particularly advantageous, provided it is supported by relevant food, meat or FMCG sales experience.

Please note: Candidates with general sales experience but no direct food, meat or FMCG sales background will not be suitable for this role.

Package & Opportunity

• £30,000 basic salary.
• Performance-related bonus with realistic potential to double earnings.
• Permanent, full-time position.
• Field-based role covering the West Midlands.
• Opportunity to join an established food business.
• Genuine earning potential for a proven sector sales professional.

Interested?

If you are an experienced Food, Meat or FMCG Sales Representative with a proven track record in B2B field sales, account development and new-business generation, we would welcome your application.

You must have direct, relevant sales experience within the food, meat or FMCG sector to be considered.